The Context, Meaning and Scope of Tourism
A
Travel has existed since the beginning of time, when primitive man set out, often traversing great distances in search of game, which provided the food and clothing necessary for his survival. Throughout the course of history, people have travelled for purposes of trade, religious conviction, economic gain, war, migration and other equally compelling motivations. In the Roman era, wealthy aristocrats and high government officials also travelled for pleasure. Seaside resorts located at Pompeii and Herculaneum afforded citizens the opportunity to escape to their vacation villas in order to avoid the summer heat of Rome. Travel, except during the Dark Ages, has continued to grow and, throughout recorded history, has played a vital role in the development of civilisations and their economies.
B
Tourism in the mass form as we know it today is a distinctly twentieth-century phenomenon. Historians suggest that the advent of mass tourism began in England during the industrial revolution with the rise of the middle class and the availability of relatively inexpensive transportation. The creation of the commercial airline industry following the Second World War and the subsequent development of the jet aircraft in the 1950s signalled the rapid growth and expansion of international travel. This growth led to the development of a major new industry: tourism. In turn, international tourism became the concern of a number of world governments since it not only provided new employment opportunities but also produced a means of earning foreign exchange.
C
Tourism today has grown significantly in both economic and social importance. In most industrialised countries over the past few years the fastest growth has been seen in the area of services. One of the largest segments of the service industry, although largely unrecognised as an entity in some of these countries, is travel and tourism. According to the World Travel and Tourism Council (1992), Travel and tourism is the largest industry in the world on virtually any economic measure including value-added capital investment, employment and tax contributions. In 1992 ‘the industry’s gross output was estimated to be $3.5 trillion, over 12 per cent of all consumer spending. The travel and tourism industry is the world’s largest employer the almost 130 million jobs, or almost 7 per cent of all employees. This industry is the world’s leading industrial contributor, producing over 6 per cent of the world’s national product and accounting for capital investment in excess of $422 billion m direct indirect and personal taxes each year. Thus, tourism has a profound impact both on the world economy and, because of the educative effect of travel and the effects on employment, on society itself.
D
However, the major problems of the travel and tourism industry that have hidden, or obscured, its economic impact are the diversity and fragmentation of the industry itself. The travel industry includes: hotels, motels and other types of accommodation; restaurants and other food services; transportation services and facilities; amusements, attractions and other leisure facilities; gift shops and a large number of other enterprises. Since many of these businesses also serve local residents, the impact of spending by visitors can easily be overlooked or underestimated. In addition, Meis (1992) points out that the tourism industry involves concepts that have remained amorphous to both analysts and decision makers. Moreover, in all nations this problem has made it difficult for the industry to develop any type of reliable or credible tourism information base in order to estimate the contribution it makes to regional, national and global economies. However, the nature of this very diversity makes travel and tourism ideal vehicles for economic development in a wide variety of countries, regions or communities.
E
Once the exclusive province of the wealthy, travel and tourism have become an institutionalised way of life for most of the population. In fact, McIntosh and Goeldner (1990) suggest that tourism has become the largest commodity in international trade for many nations and, for a significant number of other countries, it ranks second or third. For example, tourism is the major source of income in Bermuda, Greece, Italy, Spain, Switzerland and most Caribbean countries. In addition, Hawkins and Ritchie, quoting from data published by the American Express Company, suggest that the travel and tourism industry is the number one ranked employer in the Bahamas, Brazil, Canada, France, (the former) West Germany, Hong Kong, Italy, Jamaica, Japan, Singapore, the United Kingdom and the United States. However, because of problems of definition, which directly affect statistical measurement, it is not possible with any degree of certainty to provide precise, valid or reliable data about the extent of world-wide tourism participation or its economic impact. In many cases, similar difficulties arise when attempts are made to measure domestic tourism.
Reading Passage 1 has five paragraphs, A-E.
Choose the correct heading for paragraphs B-E from the list of headings below.
Write the correct number, i-viii, in boxes 1-4 on your answer sheet
List of Headings
i | Economic and social significance of tourism |
ii | The development of mass tourism |
iii | Travel for the wealthy |
iv | Earning foreign exchange through tourism |
v | Difficulty in recognising the economic effects of tourism |
vi | The contribution of air travel to tourism |
vii | The world impact of tourism |
viii | The history of travel |
Example | Answer |
Paragraph A | viii |
Paragraph C
2
Paragraph D
3
Paragraph E
4
Question (5)
Do the following statements agree with the information given in Reading Passage 1?
In boxes 5-10 on your answer sheet, write
TRUE if the statement agrees with the information
FALSE if the statement contradicts the information
NOT GIVEN if there is no information on this
5
The largest employment figures in the world are found in the travel and tourism industry.
6
Tourism contributes over six per cent of the Australian gross national product.
7
Tourism has a social impact because it promotes recreation.
8
Two main features of the travel and tourism industry make its economic significance difficult to ascertain.
9
Visitor spending is always greater than the spending of residents in tourist areas.
10
It is easy to show statistically how tourism affects individual economies.
Questions 11 - 13
Complete the sentences below.
Choose NO MORE THAN THREE WORDS from the passage for each answer.
Write your answers in boxes 11-13 on your answer sheet.
In Greece, tourism the most important 11 The travel and tourism industry in Jamaica is the major
12
The problems associated with measuring international tourism are often reflected in the measurement of
13
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Question (14)
Reading Passage 2 has nine paragraphs, A-l.
Which paragraph contains the following information?
Write the correct letter, A-l, in boxes 14-18 on your answer sheet.
NB You may use any letter more than once.
14
a description of the substance responsible for the red colouration of leaves
15
the reason why trees drop their leaves in autumn
16
some evidence to confirm a theory about the purpose of the red leaves
17
an explanation of the function of chlorophyll
18
a suggestion that the red colouration in leaves could serve as a warning signal
Questions 19 - 22
Complete the notes below.
Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 19-22 on your answer sheet.
Why believe the ‘light screen’ hypothesis?● The most vividly coloured red leaves are found on the side of the tree facing the 19 ● The 20 surfaces of leaves contain the most red pigment. ● Red leaves are most abundant when daytime weather conditions are 21 and sunny. ● The intensity of the red colour of leaves increases as you go further 22 |
Question (23)
Do the following statements agree with the information given in Reading Passage 2?
In boxes 23-25 on your answer sheet, write
TRUE if the statement agrees with the information
FALSE if the statement contradicts the information
NOT GIVEN if there is no information on this
23
It is likely that the red pigments help to protect the leaf from freezing temperatures.
24
The ‘light screen’ hypothesis would initially seem to contradict what is known about chlorophyll.
25 Leaves which turn colours other than red are more likely to be damaged by sunlight.
Question (26)
Choose the correct letter A, B, C or D.
Write the correct letter in box 26 on your answer sheet.
For which of the following questions does the writer offer an explanation?
- A
- B
- C
- D
Questions 27 - 31
Complete the summary using the list of words and phrases, A-J, below.
Write the correct letter, A-J, in boxes 37-31 on your sheet.
A | proof |
B | plantation |
C | harbour |
D | bones |
E | data |
F | archaeological discovery |
G | burial urn |
H | source |
I | animals |
J | maps |
The Éfaté burial siteA 3,000-year-old burial ground of a seafaring people called the Lapita has been found on an abandoned 27 on the Pacific island of Efate. The cemetery, which is a significant 28 was uncovered accidentally by an agricultural worker. The Lapita explored and colonised many Pacific islands over several centuries. They took many things with them on their voyages including 29 and tools. The burial ground increases the amount of information about the Lapita available to scientists. A team of researchers, led by Matthew Spriggs from the Australian National University, are helping with the excavation of the site. Spriggs believes the 30 which was found at the site is very important since it confirms that the 31 found inside are Lapita. |
Question (32)
Choose the correct letter A, B, C or D.
Write the correct letter in boxes 32-35 on your answer sheet.
According to the writer, there are difficulties explaining how the Lapita accomplished their journeys because
- A
- B
- C
- D
According to the sixth paragraph, what was extraordinary about the Lapita?
- A
- B
- C
- D
What does ‘This’ refer to in the seventh paragraph?
- A
- B
- C
- D
According to the eighth paragraph, how was the geography of the region significant?
- A
- B
- C
- D
Question (36)
Do the following statements agree with the views of the writer in Reading Passage 3?
In boxes 36-40 on your answer sheet, write
YES if the statement agrees with the views of the writer
NO if the statement contradicts the views of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this
36
It is now clear that the Lapita could sail into a prevailing wind.
37
Extreme climate conditions may have played a role in Lapita migration.
38
The Lapita learnt to predict the duration of El Ninos.
39
It remains unclear why the Lapita halted their expansion across the Pacific.
40
It is likely that the majority of Lapita settled on Fiji.