Over the last decade, many brands and companies catering for enhancement of the male image have been successfully established, such operations ranging from male-only spas, boutiques, personal hygiene products, hair and skincare ranges, and male magazines with a strong leaning towards men’s fashion. Jamie Cawley, a proprietor of a successful chain of London-based male grooming boutiques, holds that his company’s success in this highly competitive market can be attributed to the ‘exclusivity’ tactics they have employed, in that their products and services are clearly defined as male- orientated and distinctly separate to feminine products offered by other organizations. However, market analyst, Kim Sawyer, believes that future growth in the market can also be achieved through the sale of unisex products marketed to both genders; this strategy is becoming increasingly easy to implement as men’s interest in appearance and grooming has become more of a social norm.
Choose NO MORE THAN TWO WORDS from the passage to complete the sentences.
A large number of companies and big brands are catering to the enhancement of male image by establishing
1
centres.
These operations have been set up with a strong leaning towards 2 .
Jamie Cawley claims that his company’s success in this highly competitive market can be credited to the
3
tactics.
The products and services rendered by Cawley’s company were defined as
4
.
Kim sawyer affirms that growth in the future market will be achieved by selling 5 .
Choose NO MORE THAN TWO WORDS from the passage to complete the sentences.
Onset of depression is caused by
6
and
6
factors.
7
and
7
are a class of effective medications in treating depression.
When initial approaches fail in a person with severe depression,
8
is used.
9
is most commonly used to treat patients with mental health problems.
An individual who could harm himself must be under psychiatric hospitalization, which is also a form of
10
.